Madonna’s Revolution Arrives in Tel Aviv
“Okay, I’m gonna show you my ass… but I still want to start a revolution!” – says Madonna in her latest short movie, dedicated to awaken acceptance, unconditional love, and freedom of expression. In Tel Aviv the mysterious project premiered in Israel’s National Theatre… and as it should be, I was there to join the Revolution of Love.
Madonna has spent almost a year teasing a hieroglyphic #secretprojectrevolution,” and now it’s here to change the world. Yesterday the Queen of Pop announced her short movie’s worldwide premiere, as a part of a global guerrilla campaign. After receiving a last-minute invitation thousands gathered all around the Globe to see the film, dedicated to promote freedom of expression.
“My goal is to show by the example of #secretprojectrevolution my creative commitment to inspire change in the world through artistic expression,” Madonna said in a statement released Tuesday. “I hope my film and other submissions to Art For Freedom will be a call-to-action and give people a place to voice their own creative expression to help fight oppression, intolerance and complacency.”
The movie is photographed by Steven Klein, Madonna’s long time collaborator – he directed several concert backdrop videos for the singer’s Re-Invention, Confessions and Sticky & Sweet tours. Madonna and Klein will use the video to ask viewers to submit their own representations of personal freedom and persecution in the form of video, music, poetry, and photography.
Madonna fans gathered in London, LA, NYC, Berlin, Toronto, and of course Tel Aviv to watch the film. Tel Aviv’s secret location was Habima Square, and the movie was was projected on the wall of Israel’s Bauhaus-style National Theatre. It was astonishing to be there at the premiere and to see: the people of the Middle-East had enough of fighting, intolerance, ignorance, discrimination and injustice – for once and for all.
The photographic style reminded me on the age of film noir, but the content is something we’ve never seen before. Burning baby carriages, massive massacre of a group of her Madgesty’s dancers (OMFG, the best dancers in the whole wide world!), prison drama, and lots of semi-nude shots shocked the crowd to let everyone know: accepting and fighting for who you really are is not simply a basic human right, but also an obligation.
“Madonna is making a bold move, putting herself out there to support those suffering under repressive regimes around the world. Art For Freedom comes from a place of real empathy and emotion,” said Eddy Moretti, chief creative officer at VICE Media. “It’s a reflection of a world in crisis by an artist who has decided that apathy is not an option.”
You can watch #secretprojectrevolution at artforfreedom.com, or download it from BitTorrent, and once you did, join the revolution! When Madonna asks you “Are You With Me?”, you have one way to answer that question: FUCK YEAH!
Wear your love, share your love! Madonna created and designed a t-shirt for all of you who want to spread the word about her new project! Proceeds from the sale of these special designs will be donated to Madonna’s Ray of Light Foundation.
Want to know how the Revolution of Love folds out in Tel Aviv? Follow me on instagram for daily updates!