Party in Your Pajamas

Have you ever been dreaming about a set of clothes which can be your night gowns, your party dresses, and your beach outfits? If you did, you’re at the right place: at Gertrud‘s. The label’s designer, Shira Shir showed me around in their flagship store on Dizengoff street, and while I was wondering around, she told me the enchanting story of the brand. 

In Gertdud’s romantic fashion a very special attention is given to the unique lingerie line, as this is sort of a base for the whole label. The idea is that the lingerie, combined with the casual collection can be turned into daytime wear, or even as an exciting and sexy evening apparel.

Gertrud presents two new collections each year, a casual line and evening wear. Besides their own designs they are bringing lots of exciting gowns from abroad, matching the items with the current collection. The new season is always presented with a new stop motion fashion video. Check out my favorite ones!

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The natural fabrics, such as silk and viscose, are guarantee for comfort and a flattering flow. This is why the label is a local and international favorite for over two decades. Celebrating the ongoing success let’s take a look at the previous fashion photo shootings the creative team arranged. 

The designer, Shira Shir focuses on the preservation of the heritage of the fashion house, but in the same time she is always following the current fashion streams. Shira, just like so many other famous fashion designers, was a student of Shenkar College of Engineering and Design.

Gertrud stores can be found at 225 Dizengoff St. Tel Aviv (t:035467747), 44a Ussishkin St. Ramat Hashron (t:035473684), Bait Herut (t: 098665716). The ‘Little Gertrud’ outlet boutique is at 77 Freishman St Tel Aviv (t: 035239902). The studio is at 14 Menahem Begin  St. Tel Aviv. (t: 03-6399586, fax:03-6399583). Like ’em on Facebook here

All photos are by Gertrud official. Instagram photos by me. Brand new post on www.whitecityboy.com next Wednesday! Meanwhile follow my Facebook, Twitter and Tumblr accounts for more updates. 

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